AI influencer video prompt: one character, as many Reels as you need
An AI influencer video is a short vertical clip of an invented, photoreal person who keeps the same face, hair and style from post to post. The prompt behind one is really two prompts: a character reference sheet that decides who she is, and a time-coded video prompt that decides what she does in the next ten seconds. This page gives both as copy-ready templates for Meta's Muse Image and Muse Video, with four of the clips we made with them.
Muse Image is Meta's image model and Muse Video is Meta's video model. On apimodels.app they are muse-image ($0.02 per image) and muse-video ($0.037 per requested second, 720p, 4 to 30 seconds, landscape or portrait, up to four reference images). Neither succeeds on every single request, and Muse Video cannot hold one unbroken shot past about ten seconds; both limits are spelled out further down.
How the two prompts work together
1. One character sheet with Muse Image. Ask for a 2:1 sheet: a large headshot in the left third and a front, side and back turnaround of the same woman on the right, plain light-grey background, no text. One image, one person, every angle the video needs. It is never posted; it is the casting decision.
2. Cut it into two reference images. The headshot carries the face, hair and makeup; the turnaround carries the outfit, shoes and body. On our sheets the cut fell between 39% and 44% of the width, so look at each sheet instead of cutting at a fixed fraction.
3. Hand both to Muse Video with a time-coded prompt. Say what each image is for, repeat the age, then write the clip like a shot list: scene, camera, a beat every second and a half, one spoken line, the light, the sound and an Avoid line. A new scene for the same woman only needs a new video prompt; the sheet is reused.
What makes it read as a real Instagram post
The "Instagram-real" look is not a perfect face; it is a picture that seems to have been taken by a friend on a phone. Four lines in the prompts do most of that work.
A concrete adult age. "A 25-year-old woman." In our tests, words such as "18", "student", "freshman" or "innocent girl" made Muse draw someone visibly younger, so every character on this page is 25.
Skin that is allowed to be skin. Soft glam makeup and glossy lips, but also freckles, fine texture and a few loose strands of hair. Flawless reads as rendered.
One named light source. Soft morning window light, a low sunset, a warm table lamp. "Beautiful lighting" gives you a studio.
The camera itself. "Realistic Instagram Reel shot on an iPhone, vertical 9:16, gentle handheld motion." That sentence is the difference between an influencer post and an ad.
Flirty, not explicit: putting the tension in behaviour
A lot of influencer content trades on a little tension, the look that holds a second too long. Get it from behaviour, and write the boundaries into the prompt so the model does not have to guess.
Outfit: shoulders, arms and legs can show (an off-the-shoulder knit, a sleeveless top, a denim mini skirt), and the sheet prompt also says "modest neckline, no cleavage" in so many words.
Flirt cues: long eye contact with the lens, a slow half-smile, lightly biting her lower lip once, glancing down and back up, leaning in as if sharing a secret, at most one wink, ending with "natural and playful, never explicit".
Avoid line: cleavage, lingerie, swimwear, see-through fabric, kissing, touching her own body suggestively, plus the damage list of extra fingers, warped hands, on-screen text and watermarks.
One change we made after seeing a render: a pleated plaid skirt with white socks reads as a school uniform. In any scene with romantic tension, that combination is out, along with anything else that makes an adult character look younger.
Four examples: the sheet and a frame from the clip
Each pair is one character: the Muse Image sheet on the left, a frame from the 10-second, 720×1280 Muse Video clip on the right. The prompt under each pair is the video prompt exactly as sent. Watch the full clips on the Muse Video model page.
Coffee date, inside a corner café
Same face, cream knit top and gold hoops from the sheet to the clip.
Detail and full prompt
The sheet has long brown waves, a cream ribbed square-neck top, light jeans and gold hoops. In the frame she is mid-sentence across a table with two iced lattes, in the same top and earrings, with café customers blurred behind her.
Reference images: image 1 is her headshot (face, features, hair, makeup); image 2 is a front / side / back three-view of the same woman (outfit, accessories, shoes, body). Keep exactly this face, hair and outfit in every frame. She is a 25-year-old woman with a polished Instagram look. Coffee date. Scene: a sunny corner café, window seat, a small wooden table with two iced oat lattes, soft morning light through the window, the street blurred outside, a few customers far in the background. Camera: the viewer's point of view, sitting across the table from her, eye level, one continuous take, no cuts. 0.0–1.5 s: she rests her chin on one hand and stirs her latte with the straw, looking down with a small smile. 1.5–3.0 s: she looks up into the lens, raises one eyebrow and her smile widens. 3.0–5.0 s: she says, warm and teasing: "Took you long enough. I already ordered yours." and slides the second latte toward the camera with two fingers. 5.0–7.0 s: she tucks a strand of hair behind her ear and leans forward a little on her elbows, holding eye contact, with a soft laugh. 7.0–8.5 s: she taps the table twice and tilts her head toward the empty chair, inviting the viewer to sit. 8.5–10.0 s: she sips her latte and keeps looking into the lens over the straw, eyes smiling, until the end. Mood: warm, playful, confident, friendly; natural eye contact, nothing exaggerated. Lighting: soft warm daylight, gentle highlights in her hair, realistic skin texture. Audio: soft acoustic café music and light café ambience; her line is clear, natural American English; no other voices, no laugh track. Style: realistic Instagram Reel shot on an iPhone, vertical 9:16, natural colors, crisp focus on her face, gentle handheld motion. Avoid: changing her face or outfit, revealing or low-cut clothing, see-through fabric, extra fingers, warped hands, strangers staring at the camera, on-screen text, subtitles, watermark.
Sunset on the beach
The white linen shirt dress and tan belt carry over; she is barefoot as the prompt asked.
Detail and full prompt
The sheet shows long blonde waves, a belted white linen shirt dress with rolled sleeves and tan sandals. The frame has her at the water's edge in the same dress and belt, looking back over her shoulder at a low sun.
Reference images: image 1 is her headshot (face, features, hair, makeup); image 2 is a front / side / back three-view of the same woman (outfit, accessories, shoes, body). Keep exactly this face, hair and outfit in every frame. She is a 25-year-old woman with a polished Instagram look. Golden hour beach. Scene: a wide sandy beach at sunset, gentle waves, the sun low over the ocean, footprints in wet sand, a light sea breeze. Camera: the viewer walking a few steps behind her, one continuous take, smooth natural movement. 0.0–2.0 s: she walks barefoot along the waterline away from the camera, sandals hanging from one hand, the breeze moving her hair and the hem of her shirt dress. 2.0–3.5 s: she slows down and looks back over her shoulder at the lens with a bright smile. 3.5–5.5 s: she turns around, walks backwards for a few steps and reaches one hand toward the camera, palm up, saying: "Come on, the sun's going down!" 5.5–7.5 s: the camera moves closer; she laughs and pushes her windblown hair off her face, eyes on the lens. 7.5–9.0 s: she takes a little splash step in the shallow water and glances back with a playful grin. 9.0–10.0 s: she stops and faces the camera with the sunset behind her, tilts her head and smiles softly, holding eye contact. Mood: carefree, warm, inviting, romantic but natural. Lighting: golden backlight, soft lens flare, warm skin tones, rim light on her hair. Audio: dreamy indie pop music with soft waves and wind; her line is clear, natural American English; no other voices, no laugh track. Style: realistic Instagram Reel shot on an iPhone, vertical 9:16, natural colors, crisp focus on her face, gentle handheld motion. Avoid: changing her face or outfit, revealing or low-cut clothing, see-through fabric, extra fingers, warped hands, strangers staring at the camera, on-screen text, subtitles, watermark.
Outdoor café terrace, first-person date
Even the freckles from the headshot show up in the clip.
Detail and full prompt
The sheet has long dark-brown hair, freckles, a white off-the-shoulder ribbed knit, a denim mini skirt and white sneakers. In the frame she sips from a pink cup under a striped awning in the same knit and skirt, freckles visible.
Reference images: image 1 is her headshot (face, features, hair, makeup); image 2 is a front / side / back three-view of the same woman in a light summer outfit (outfit, accessories, shoes, body). Keep exactly this face, hair and outfit in every frame. She is a 25-year-old woman with a polished Instagram look. Outdoor café date. Scene: a sunny café terrace on a quiet European-style street, a small round marble table with two cappuccinos and a croissant, a striped awning, potted flowers, soft morning sun. Camera: the viewer's point of view sitting across the small table, very close to her, eye level. 0.0–1.5 s: she rests her chin on her interlaced fingers, watching the lens with a slow half-smile. 1.5–3.0 s: she reaches across, takes the viewer's cappuccino instead of her own and sips it, eyes on the lens over the cup. 3.0–4.5 s: she wipes a little milk foam from her lip with her thumb and laughs. 4.5–6.0 s: she says, teasing: "Mine's better." and slides her own cup toward the camera. 6.0–8.0 s: she leans in close to the lens on her elbows, her bare shoulders catching the sun, lightly bites her lower lip and holds eye contact. 8.0–10.0 s: she leans back, tucks her hair behind her ear and gives one playful wink. Lighting: soft warm morning sun, gentle highlights on her hair and shoulders. Flirt cues (natural and playful, never explicit): long lingering eye contact with the lens, a slow half-smile, lightly biting her lower lip once, glancing down and then back up through her lashes, leaning in close to the lens as if sharing a secret, at most one playful wink. She is clearly enjoying the viewer's company. Audio: light French café jazz and soft street ambience; her line is clear, natural American English; no other voices, no laugh track. Style: realistic Instagram Reel shot on an iPhone, vertical 9:16, warm natural colors, crisp focus on her face, gentle handheld motion, one continuous take. Avoid: changing her face or outfit, cleavage, lingerie, swimwear, see-through fabric, kissing, touching her own body suggestively, extra fingers, warped hands, strangers staring at the camera, on-screen text, subtitles, watermark.
Bookstore reading nook
Auburn bob with curtain bangs and the rust knit dress hold under warm lamp light.
Detail and full prompt
The sheet has an auburn wavy bob with curtain bangs, a rust ribbed short-sleeve knit mini dress and brown suede ankle boots. The frame shows her reading in a patterned armchair by a lamp, in the same dress and hair.
Reference images: image 1 is her headshot (face, features, hair, makeup); image 2 is a front / side / back three-view of the same woman in a light summer outfit (outfit, accessories, shoes, body). Keep exactly this face, hair and outfit in every frame. She is a 25-year-old woman with a polished Instagram look. Bookstore reading nook. Scene: a cozy window seat in an independent bookstore, cushions, stacks of books, warm lamp light mixed with late-afternoon sun. Camera: the viewer sitting down next to her on the window seat, close. 0.0–1.5 s: she sits curled up on the window seat reading an open book, a strand of hair falling across her face. 1.5–3.0 s: she glances up over the top of the book at the lens, then back down, hiding a smile. 3.0–5.0 s: she lowers the book and says softly: "This part reminds me of you." 5.0–7.0 s: she shifts closer and holds the open book toward the camera, her face close to the lens. 7.0–8.5 s: she watches the viewer's reaction, lightly bites her lower lip and laughs quietly. 8.5–10.0 s: she closes the book against her chest, tilts her head and holds eye contact with a soft smile. Book pages and covers stay plain, with no readable text. Lighting: warm amber lamps, soft window light on her face. Flirt cues (natural and playful, never explicit): long lingering eye contact with the lens, a slow half-smile, lightly biting her lower lip once, glancing down and then back up through her lashes, leaning in close to the lens as if sharing a secret, at most one playful wink. She is clearly enjoying the viewer's company. Audio: soft piano and acoustic guitar music with a quiet bookstore ambience; her line is clear, natural American English; no other voices, no laugh track. Style: realistic Instagram Reel shot on an iPhone, vertical 9:16, warm natural colors, crisp focus on her face, gentle handheld motion, one continuous take. Avoid: changing her face or outfit, cleavage, lingerie, swimwear, see-through fabric, kissing, touching her own body suggestively, extra fingers, warped hands, strangers staring at the camera, on-screen text, subtitles, watermark.
What it costs
Muse Image is $0.02 per image, with or without reference images. Muse Video bills each requested second at $0.037. A character costs $0.02 once; every clip after that is only the video. Failed requests are not charged. Prices are apimodels.app list prices on 1 November 2026.
| Item | Price | Notes |
|---|---|---|
| Character sheet (Muse Image) | $0.02 | One image per request, about 2.5 MP |
| 5-second clip | $0.185 | 720p, 16:9 or 9:16 |
| 10-second clip | $0.37 | Usually one shot; write "one continuous take" |
| 15-second clip | $0.555 | Cuts to a new shot around 10 s |
| 30-second clip | $1.11 | Cuts around 10 s and 20 s |
| Failed request | $0 | Not charged |
Limits, and when not to use this
Muse Image: about 2.5 megapixels (1600×1600 at 1:1, 2048×1152 at 16:9), no 4K, no transparent background, no negative prompt, no seed, one image per request.
Muse Video: 720p only, 16:9 (1280×720) or 9:16 (720×1280) only, 4 to 30 whole seconds, either one first frame or up to four reference images (not both). Past ten seconds it cuts to a new shot around the 10- and 20-second marks. Clips up to 10 seconds usually take one to two minutes; 15 to 30 seconds, three to seven.
Not every request succeeds. Failures are not charged, but build a retry. And do not write a total length into the prompt that disagrees with the duration parameter: "about 7.5 seconds" on an 8-second request comes back shorter.
Skip this approach if you need 4K stills, one unbroken shot longer than ten seconds, or guaranteed output on every request. And never build the character from a real person's photos: an AI influencer should be invented, not copied from someone who did not agree to it.
Inicio rápido
Template 1 — character sheet (Muse Image, aspect_ratio 2:1). Replace the [BRACKETED] parts.
Character reference sheet, photorealistic photo, plain light-grey studio background, soft even lighting, no text, no labels, no watermark. Left third of the image: a large head-and-shoulders portrait (headshot) of the woman facing the camera. Right two-thirds: a full-body three-view turnaround of the same woman, front view, side view and back view, standing upright in a relaxed pose, evenly spaced, with clear space between the headshot and the turnaround. The woman is a 25-year-old [NATIONALITY] woman with a polished Instagram influencer look: soft glam makeup, glowing skin, groomed brows, glossy lips. [HAIR, e.g. long dark-brown hair in loose glossy waves]. Outfit ([HOW MUCH SKIN, e.g. a light summer outfit that shows her shoulders, arms and legs] but has a modest neckline, no cleavage): [TOP], [BOTTOM], [ACCESSORIES], [SHOES]. Same face, same hair and same outfit in every view.Template 2 — 10-second vertical clip (Muse Video, image 1 = headshot, image 2 = turnaround). Replace the [BRACKETED] parts.
Reference images: image 1 is her headshot (face, features, hair, makeup); image 2 is a front / side / back three-view of the same woman (outfit, accessories, shoes, body). Keep exactly this face, hair and outfit in every frame. She is a 25-year-old woman with a polished Instagram look.
[SCENE, e.g. Outdoor café date. Scene: a sunny café terrace on a quiet street, a small marble table with two cappuccinos, soft morning sun.]
Camera: the viewer's point of view [WHERE THE VIEWER IS, e.g. sitting across the small table], very close to her, eye level.
0.0–1.5 s: [BEAT 1]
1.5–3.0 s: [BEAT 2]
3.0–4.5 s: [BEAT 3]
4.5–6.0 s: she says, [TONE, e.g. teasing]: "[ONE SHORT LINE]"
6.0–8.0 s: [BEAT 5]
8.0–10.0 s: [CLOSING BEAT, e.g. she leans back, tucks her hair behind her ear and gives one playful wink.]
Lighting: [ONE NAMED LIGHT SOURCE, e.g. soft warm morning sun].
Flirt cues (natural and playful, never explicit): long lingering eye contact with the lens, a slow half-smile, lightly biting her lower lip once, glancing down and then back up through her lashes, leaning in close to the lens as if sharing a secret, at most one playful wink.
Audio: [MUSIC AND AMBIENCE]; her line is clear, natural American English; no other voices, no laugh track.
Style: realistic Instagram Reel shot on an iPhone, vertical 9:16, warm natural colors, crisp focus on her face, gentle handheld motion, one continuous take.
Avoid: changing her face or outfit, cleavage, lingerie, swimwear, see-through fabric, kissing, touching her own body suggestively, extra fingers, warped hands, strangers staring at the camera, on-screen text, subtitles, watermark.cURL
curl -X POST https://api.apimodels.app/v1/video/generations \
-H "Authorization: Bearer $APIMODELS_API_KEY" \
-H "Content-Type: application/json" \
-d '{
"model": "muse-video",
"prompt": "Reference images: image 1 is her headshot (face, features, hair, makeup); image 2 is a front / side / back three-view of the same woman (outfit, accessories, shoes, body). Keep exactly this face, hair and outfit in every frame. She is a 25-year-old woman with a polished Instagram look. ... (Template 2, filled in)",
"images": ["https://your-bucket.example/ref-head.jpg", "https://your-bucket.example/ref-turnaround.jpg"],
"duration": 10,
"aspect_ratio": "9:16"
}'Python
import os, time, requests
API = "https://api.apimodels.app/v1"
H = {"Authorization": f"Bearer {os.environ['APIMODELS_API_KEY']}"}
def run(path, body):
task = requests.post(f"{API}{path}", headers=H, json=body).json()["data"]["taskId"]
while True:
s = requests.get(f"{API}{path}", headers=H, params={"task_id": task}).json()["data"]
if s["state"] in ("completed", "failed"): # failed requests are not charged
return s
time.sleep(5)
# 1. Character sheet, $0.02 (Template 1)
sheet = run("/images/generations", {"model": "muse-image", "prompt": SHEET_PROMPT, "aspect_ratio": "2:1"})
# 2. Cut sheet["resultUrls"][0] into a headshot and a turnaround yourself, then host both
# or send them as base64 data URIs ("data:image/jpeg;base64,...").
# 3. A 10-second vertical clip, $0.37 (Template 2)
clip = run("/video/generations", {
"model": "muse-video", "prompt": VIDEO_PROMPT,
"images": [HEAD_URL, TURNAROUND_URL], "duration": 10, "aspect_ratio": "9:16",
})
print(clip["state"], clip.get("resultUrls"))Preguntas frecuentes
How do I keep the same face in every AI influencer video?
Do not rely on the prompt alone: Muse has no seed, so the same words draw a different person every time. Generate one character sheet with Muse Image, cut it into a headshot and a turnaround, and pass both to Muse Video as reference images with a sentence saying what each one is for. Reuse the same two images for every new scene.
How much does one AI influencer video cost?
On apimodels.app, a 10-second Muse Video clip is $0.37 ($0.037 per requested second). The character sheet is $0.02 and is paid once per character, so the first clip of a new character is $0.39 and every clip after that is $0.37. Failed requests are not charged.
How do I make it flirty without making it explicit?
Put the tension in behaviour, not clothing: eye contact, a slow half-smile, a lip bite, leaning in, at most one wink, marked "natural and playful, never explicit". Let the outfit show shoulders, arms and legs but say "modest neckline, no cleavage", and end the prompt with an Avoid line for cleavage, lingerie, swimwear, see-through fabric and kissing.
Why does my AI influencer look younger than I asked for?
Words like "18", "student", "freshman" or "innocent girl" pull Muse toward a younger look; we saw it in our own tests. Write a concrete adult age ("a 25-year-old woman") in both the sheet and the video prompt, and avoid outfits that read as school uniforms, such as a pleated plaid skirt with white socks.
How long can an AI influencer clip be?
Muse Video takes 4 to 30 whole seconds, at 720p in 16:9 or 9:16. Clips longer than ten seconds cut to a new shot around the 10- and 20-second marks, so a 30-second clip is three shots. Shorter clips occasionally cut on their own too, so for a single take keep it to 10 seconds or less and write "one continuous take" in the prompt.
Can I use a photo of a real person as the reference?
Only photos of yourself or of someone who has agreed to it. Celebrities, friends or pictures found online should not become an AI influencer, and real people should never be put into flirty content they did not consent to. Invent the character with a sheet instead.








